Event Sourcing Web App
Aiming to reach a broader population, the objective was to provide a live feed of events in an individual's area, allowing them to browse and purchase tickets within one interaction.
There is such an extensive list of event types, that individuals looking for a specific type of event can feel overwhelmed when starting the research process. This can extend to other factors such as location, time of day, and even accessibility availability.
The goal became clear. Build a solution with scalability and enough diversity in event types to cater to specific event-goers.
The Process
Research began with a qualitative approach, by asking a handful of people open-ended questions to get an idea of their process when looking for events, and what they expect when they begin the search.
“Describe the experience you had from the last concert you went to.”
“Tell me about a time you did more manual research on an event, rather than using a dedicated app like Ticketmaster or Eventbrite.”
“What led you to doing that research yourself?”
“What is your preference in terms of the time of day the event is held?”
Upon summarizing the interview results, these were the strongest responses:
Everyone has a different preference when researching events
This extends to the medium they begin the search on
Those who have a type of event in mind would prefer to filter for one or several elements and ignore anything outside of them
The checkout process is always daunting for the purchaser, leading them to often prefer buying tickets individually
These insights helped build our value proposition
A web app that provides a live feed of events in an individual's area, allowing them to browse and purchase tickets all within one interaction can speed up the sourcing and checkout process (if applicable).
Conclusions
Although the final design solved the pain points identified in our ideal persona, there is still room for growth. Having searchable locations, or events can make this event-sourcing process much quicker for those who prefer that flow. This in conjunction with a quicker way of skimming through filters, would improve usability even further.